The recognition of this restaurant concept, which already exists in the city of Guimarães, led us to the challenge of accompanying its identity changes and the subsequent application of the brands in its spaces, where we sought to create something graphically innovative, different, light and capable of generating empathy with consumers.
We therefore chose a light and different color palette that would accompany the different phases experienced in the spaces throughout the day, from dawn to dusk and evening.
The commitment to something more sustainable, organic and differentiating was also reflected in the materials chosen for the stationary and interior signage applied to both existing spaces, combining the symbolism of the numbers used in the 2108 + 2018 logos, in a direct allusion to the opening dates of the two Cor de Cenoura brand spaces.
Subsequently, we were able to translate and apply the innovative and very distinctive language of each of the brands to the new web platform, already available at www.cordecenoura.pt, where the brands appear side by side so that the user can easily schedule their reservation or place their take-away order.