On June 14, the Portuguese fragrance brand CASTELBEL opened its latest store in Braga with the aim of continuing to be a benchmark for beauty and refinement, positioning itself in an increasingly specific market with its unique fragrances that are a perfume for the soul.
For the organization and communication of the event with the Press and Media Partners, we tried to transport the reality of the brand to a unique shopping experience in the new space on Avenida da Liberdade, in Braga, offering local customers a tribute to Minho tradition, through a promoter in Minho costume, catering with notes alluding to local cuisine, and even the combination of traditional Portuguese elements, such as wood, Portuguese tiles and classical guitar, in the musical entertainment.
We believe that this could be the first of many other brand activation actions at a local level.

© Photography and Video – Gonçalo Gomes