Being essential to be present in the daily lives of consumers looking for a new lifestyle was one of the perspectives that made us build the Go Green brand, aimed at introducing a new concept of quality vegan food to the Angolan market.
We accompanied the creation of this new business concept, from the idea on paper to the opening of the first space (store + café) in Luanda, where the concepts of slow living and sustainability are also very present in the layout and brand communication applied at the point of sale.
The project has evolved over the last few years and to accompany the opening of its new restaurant in Luanda, in the printed materials we opted for solutions that communicate the brand’s premises – being sustainable and living in balance, without rushing, through the light and contemporary color palette, very much in line with the profile of the target customer and the foundations of the brand’s DNA.