Based on its premises – quality leisure, slow living and sustainability – aimed at a cosmopolitan and international client, we created a branding consisting of a logo and stationary (letterhead and business card), and a presentation website, bringing together various types of information aimed at investors and private individuals.
For the printed materials, we chose a cotton paper with a natural tone and no texture, which would convey the brand’s premises in a tactile way – quality and sustainable living.
For the website, we wanted to bring in the clear, fresh light of the Algarve, the sea breeze, the wide horizon, through the color palette and the light, spaced-out structure. The choice of typeface, with a serif and contemporary font, is in line with the profile of the target client.