Friendship and joy, inherent in the experiences lived in different restaurant spaces, were some of the starting points that helped us idealize and build the new brand image of the Superfood group, recognized in the Lisbon market for its brands: MAR, CARNERIA, FORNERIA and UMI.
The idealization of a special symbol that was equally unique, but with a connection to the area of food, led us to the design of a ladle or round spoon, with so much to tell, just like a round table, where conversation flows naturally. And this symbol of the new identity of the Superfood company also allows us to translate its innovative and modern profile, applied to each brand it creates, where the Amazing® team intervenes to structure and standardize the line of communication, presented on each digital platform.
We therefore felt the need to intervene in the creation of new websites for each of the 4 concepts, in addition to the main website, already available at www.superfood.com.pt and subsequent activation and maintenance of the brands’ communication on social networks, Facebook and Instagram, as well as with the national press and the sector.