The initial challenge was to think of a timeless brand image, through a contemporary image for the “Os Alfaiates” project, as a representation of quality, as a qualifying attribute, in a clean, modern and minimalist style.
The balance between the selected, genuinely well-designed typography was essential, as a practical representation of the difference of everything that is custom-made. That’s why the visual construction of the brand also includes the definition of a unique and irreverent symbol.
In the end, the new identity applied to the new website – https://osalfaiates.pt – results from the particularity of the brand name, but above all from the face of the person who gives it meaning and life – Daniel Casteleira, who creates Sucesso por Medida!